Marketing Consultant – Employing Game Theory and Incentives
ConCardia has two aspects. One is that of a marketing consultancy. We employ incentive and game theory concepts to understand the customer’s way of thinking, then create an incentive structure to drive them in the way the client would like. ConCardia also produces a card game which runs at conventions called ConCardia, which is part card game, part scavenger hunt, part marketing tool. ConCardia appears at kink conventions under the imprint Kinkardia.